PART IV: SO YOU WANT TO OWN A CAR WASH - NOW WHAT DO YOU DO?
Published on 12/4/2015
This is the last of a multi-part series to answer some common questions for the investor who has decided he/she wants to own a car wash.
Part 4: Engage your community to maximize your return on investment.
An easy way to reach out to your community is to cross-market your car wash with other businesses. Lube Centers and Gas Stations are natural tie-ins for your car wash. You have a common customer base . . . car owners. At the onsite car wash here at the factory, we have reached out to local businesses to offer car washes as an employee benefit. We also have relationships with the local school system, law enforcement, veterans, hospitals, and municipalities to name a few.
Consider the photo below. Is this frightening to you too? We constantly see kids standing along side a busy street or highway beckoning people to come in to a church or business parking lot for a charitable car wash. There always seems to be the possibility that one of them might trip and end up in harm's way.
Bobby and Vicki Lewallen set a great example of being involved in their community at their Auto Paradise Car Wash locations in Texas. From Auto Laundry News, September 2015, "One aspect of Auto Paradise's business model that will continue to be cultivated at the newest location is the wash's philanthropic efforts. The Lewallens have built a loyal customer base thanks to their continued commitment to local charities.
Auto Paradise's top package is branded the charity wash and $2 from every wash is donated to a different local charity each month. The program is a raging success with an average of over a thousand dollars donated to the charity of the month and a waiting list 18 months long filled with fundraisers anxiously await their turn."
The Lewallen's "Charity Wash" represents one of many ways you can work with your community and support your local charities. As we're working together to plan your AUTEC Car Wash installation let's brainstorm about some of these ideas.
Click here to read more about the Lewallen's story.